The Next Big Beauty Retailer + Win a $75 Gift Card

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Bluemercury. Haven’t heard of it, yet? You will. Bluemercury was created by Marla Malcolm Beck in 1999 as a one-stop shop for people to find their favorite department beauty brands in one relaxed environment (they even have spa treatments available in store!). Growing from one storefront to multiple locations and eventually getting picked up by Macy’s this year for a cool 120 million dollars,  Bluemercury has the promise of spreading like wildfire. Plus, since it boasts lines like Bobbi Brown, NARS and Estee Lauder, not to mention top-of-the-line skincare products, you can bet your bottom dollar that Bluemercury is going to be giving other beauty suppliers like Sephora and Ulta a run for their money.

Scroll below to win a $75.00 gift card to Bluemercury!!!



Macy’s was gracious enough to invite me to check out the new Bluemercury location within it’s walls. This location, at the Macy’s Kenwood Towne Center in Cincinnati, ditchs the traditional glass dividers between employees and customers. With an open, modern floor plan (similar to other big beauty retailers) customers are welcome to walk around and shop their leisure with friendly staff helping when needed. When I arrived I was greeted by two charming staff who told me about the company’s background, products and services. As I pointed out different products, they were able to tell me which ones had 100% recyclable materials, were paraben-free, natural, vegan, etc. As someone who is trying to become a more conscious consumer, it was a relief that the Bluemercury employees were so knowledgable instead of me fumbling on my phone to see what products were tested on animals or contained bad ingredients. All in all, I had a great time testing all of the different products that Bluemercury had to offer (especially their M-61 skincare line. It seriously made my skin glow). Before you head to your nearest Bluemercury or start shopping online, enter my giveaway below and win a gift card!

Enter to win a $75 gift card to Bluemercury. Giveaway ends 06/06.


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Special thanks to Bluemercury and Macy’s for providing this opportunity to my readers!



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22 Discussion to this post

  1. […] The Next Big Beauty Retailer + Win a $75 Gift Card […]

  2. this event looked awesome! so kind of you to do a giveaway!

    xoxo, Preeti

  3. Amanda says:

    How fun is this?! I’ve never heard of them but would love to try them out!! <3
    Amanda |

    • A State of Ruin says:

      Since Macy’s has bought them, they will start appearing quickly in select locations! They will be all over the states in a few years

  4. Mary says:

    Great giveaway!! Blue Mercury looks like an awesome brand – will definitely need to check it out 🙂 !
    x Mary

  5. elle spann says:

    i feel like I’m not cool enough for it, but I love it!!
    Southern Elle Style

    • A State of Ruin says:

      You are definitely cool enough! They have an online store and shops in select Macy’s. Don’t forget to enter the giveaway so you can try Bluemercury out for yourself 🙂

  6. Ok, so I’m a big fan of Bluermercury & it seems that anytime I’m lusting for something high end and I can’t find it at Sephora…it’s usually at Bluemercury which is amazing! I definitely love this retailer and wish it was more accessible AND that their rewards program was better. Ulta has the best rewards! xx

    • A State of Ruin says:

      Each retailer definitely has their strengths! Since Macy’s took them in, Bluemercury will definitely grow! Don’t forget to enter the giveaway 🙂

  7. Charlene says:

    This event looked like so much fun!! I definitely want to check out Bluemercury.
    Charlene The Frugal Fashionista

  8. Anna says:

    I love discovering new beauty lines! Those lip colors look divine! XO

    Anna || A Lily Love Affair

    • A State of Ruin says:

      Me too! Be sure to enter the giveaway 🙂 Bluemercury is available online and in select Macy’s.

  9. Wow, why haven’t I heard of this before?! Beautiful makeup!

    Xo, Brianne

    • A State of Ruin says:

      Right?! It was so much fun getting to see their new location. I have a feeling they will be everywhere soon!

  10. Melody says:

    I feel like you’ve read my mind with this post. A friend and I were just talking about how we’d love to find a good makeup counter we could trust. Where the artists were interested in finding the right products for us vs just trying to push one line. This is genius, thanks for sharing

    • A State of Ruin says:

      There was definitely a genuine vibe to Bluemercury! If you end up checking it out, let me know how you liked it!

  11. Tara Bluemercury Store Manager says:

    Thank you so much girl! I LOVE Bluemercury with every ounce in my body! Not only is it an amazing company to work for, but I love the whole concept of Bluemercury!! The spa is officially open by the way!! So everyone needs to come check us out when you get a chance! My team and I appreciate every single 1 of our clients! Everyone is welcome!! Please come check us out everyone and try out some M61 and Lune + Aster!!

    • A State of Ruin says:

      No problem! It is amazing to hear how much you love Bluemercury! There were a lot of people that were interested in it after reading my post so here’s hoping some more people check out the new location!
      Thank you for checking my blog out! I’ll have to stop by and see the spa soon.

  12. […] if you want to know more about the full Bluemercury experience, check out either Jordan’s, Olivia’s, Kayla’s, or Chelsea’s posts as they got to try it out […]

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