The Next Big Beauty Retailer + Win a $75 Gift Card
Bluemercury. Haven’t heard of it, yet? You will. Bluemercury was created by Marla Malcolm Beck in 1999 as a one-stop shop for people to find their favorite department beauty brands in one relaxed environment (they even have spa treatments available in store!). Growing from one storefront to multiple locations and eventually getting picked up by Macy’s this year for a cool 120 million dollars, Bluemercury has the promise of spreading like wildfire. Plus, since it boasts lines like Bobbi Brown, NARS and Estee Lauder, not to mention top-of-the-line skincare products, you can bet your bottom dollar that Bluemercury is going to be giving other beauty suppliers like Sephora and Ulta a run for their money.
Scroll below to win a $75.00 gift card to Bluemercury!!!
Macy’s was gracious enough to invite me to check out the new Bluemercury location within it’s walls. This location, at the Macy’s Kenwood Towne Center in Cincinnati, ditchs the traditional glass dividers between employees and customers. With an open, modern floor plan (similar to other big beauty retailers) customers are welcome to walk around and shop their leisure with friendly staff helping when needed. When I arrived I was greeted by two charming staff who told me about the company’s background, products and services. As I pointed out different products, they were able to tell me which ones had 100% recyclable materials, were paraben-free, natural, vegan, etc. As someone who is trying to become a more conscious consumer, it was a relief that the Bluemercury employees were so knowledgable instead of me fumbling on my phone to see what products were tested on animals or contained bad ingredients. All in all, I had a great time testing all of the different products that Bluemercury had to offer (especially their M-61 skincare line. It seriously made my skin glow). Before you head to your nearest Bluemercury or start shopping online, enter my giveaway below and win a gift card!
Enter to win a $75 gift card to Bluemercury. Giveaway ends 06/06.
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Special thanks to Bluemercury and Macy’s for providing this opportunity to my readers!